A former spokesperson for Joe Biden and Kamala Harris is helping handle PR questions about the new book by Jake Tapper and ...

A 'Failing Grade' Clarke Caywood, director of Northwestern University's graduate public relations department, is working on a book that delves into BP's crisis response fiasco. Caywood says it was ...

For example, I feel that advertising is overdone and public relations is underdone. This is seconded in Al Ries's book, The Fall of Advertising and the Rise of PR. And direct-marketing tools are also ...

The public relations industry does a terrible job of public relations. Very few people can explain what people in public relations really do. If you’re a cop, a construction worker or a cowboy ...

The author and editors take ultimate responsibility for the content. Virtually every modern business has a public relations (PR) department or representative. PR can have a huge impact on the ...

That didn’t work, but they stumbled into the public-relations business in 1948 when offered a chance to promote the singer Perry Como.

Years ago, Americans grabbed toast and coffee for breakfast. Public-relations pioneer Edward Bernays changed that. Bernays used his Uncle Sigmund Freud's ideas to help convince the public ...