At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to one idea: authenticity.

Fink Group - home to some of Australiaʼs most celebrated dining venues including Quay, Bennelong, OTTO Sydney, OTTO Brisbane ...

British racing's largest marketing campaign yet will launch May 20 under the title "The Going Is Good," with Simon ...

You can choose many approaches to market your online business: PPC, online display ads, print ads, workshops, webinars... to name only a few. If you're like the vast majority of online businesses that ...

Pinterest has launched a new promotional campaign, which focuses on its capacity to expand your discovery efforts, and help you find your own style. The new campaign is primarily focused on ...

The push to promote Jesus with a slick marketing campaign comes amid a trend of ... one way or another — and we believe he gave an example for it," Vanderground said. "So we understand it ...

Example:Think about Nike’s marketing campaigns. The bold black-and-white theme, combined with the iconic swoosh logo, ensures every ad feels unmistakably “Nike.” Graphics that evoke emotion ...

It’s the riddle of modern entertainment marketing: how to be at once comprehensive and bespoke, balancing two seemingly irreconcilable impulses within the same campaign. A perfect case study of ...