While packaging has always been an essential part of consumer goods, its role in consumer safety is often overlooked.

To avoid collecting dust on the shelf, here are five must-dos when creating a package design that appeals to the masses. 1. Portray Products in an Honest Manner A brand is going to want to portray ...

In contrast to the customary siloed approach to product and package design usually owned by new product development and marketing, we recommend that from day one, sustainability considerations are ...

Lots of package designs promise more than the product can deliver (think “Serving ... or a bundle of desires,” said Thomas Hine, a design historian and the author of The Total Package: The ...

High-design packaging must align with the product's identity. A luxury skincare brand, for instance, requires a packaging style that exudes elegance and sophistication, perhaps through minimalist ...

It presents the marketer with a blank canvas on which to place marketing messages, product information, slogans and straplines, and the brand logo, of course. Packaging design is essential ...

Clever packaging design can also improve parts of the supply ... It used to be that the most important thing about a product was its "shelf stand-out"—marketing speak for how a packaged item ...

“With Kleenex we really consider the package as part of the product we’re providing,” said Christine Mau, brand design director at Kimberly-Clark. “That’s what really sets Kleenex apart.

Pursue an innovative packaging science degree where you’ll learn how to design, develop, and test sustainable product packaging for a variety of industries including food, medical products, and ...

Here are some of the most popular areas within this dynamic industry: RIT’s packaging science majors are dynamic and integrate engineering, creative design, and business to develop and design product ...