Yili Group held a product launch in Hong Kong to mark the entry of its infant formula brand, Pro-Kido, into the local market.

Chinese dairy giant Yili on Tuesday held a global product launch in Hong Kong, officially introducing its infant ...

Launching a new product isn’t just about having something great to sell, it’s about building a moment around it. Whether it’s the latest tech gadget, a luxury skincare line, or a new flavor of soda, ...

She's coached and run creative teams for companies like Lowe's, Product Launch Formula, Copy Chief, and Orzy Media. When not writing, Angie hosts the Permission to Kick Ass podcast and travels ...

GUEST OPINION: When launching a new product, all eyes often fixate on bold ... and resilience during the high-pressure phases of a launch. Ignoring this hidden backbone could leave teams ...

Are you ready to launch your first paid product but feeling nervous? Don't worry — starting small with the right type of product is the secret to success. Read on to learn how to outline clear ...