Earlier this year, Amazon refreshed its logos for its Prime services. Notably, it dropped the word "Amazon" altogether. In its new logo, Amazon Prime became simply Prime, Amazon Prime Video became ...

Millions of people are accustomed to looking for the Amazon Prime logo when shopping on the e-commerce site, to ensure that the items they’re buying are eligible for free two-day shipping.

alleging that the growing network of trucks sporting the Amazon Prime logo infringe on its trademarks and cause confusion among customers. Prime Inc. is seeking an order forcing Amazon to take the ...

Prime Video kicked off its Thursday Night Football campaign Tuesday by unveiling a new TNF logo. The streaming service will become the exclusive home for TNF this fall in the first year of a ...