The brand launched with Prime Hydration in 2022, then expanded to include energy drinks, sports drinks, and hydration sticks promoted by all-star athletes like NFL quarterback Patrick Mahomes and ...

Going into the drinks business proved to be profitable for both YouTubers as "Prime Hydration generated more than $250 million in retail sales in its first year, including $45 million in a single ...

Logan Paul's Prime hydration and energy drinks hit SA stores this week, causing quite a stir. We speak to dietitian and health coach Toni Henderson about the difference between hydration and energy ...

There are seven flavors, including Tropical Punch and Blue Raspberry. Prime Hydration is formulated more like a sports drink as it contains electrolytes and vitamins, says Avery Zenker ...

Logan Paul's sports drink company, Prime, is being sued for allegedly deceiving consumers about the ingredients in its energy drink. A New York woman is claiming that Prime Hydration LLC ...

At the conclusion of her 10-year-old son’s soccer match, Jennifer Temple handed the kid $5 for a drink. He came back with a bottle of PRIME hydration, made by the same brand that produces PRIME ...

A spokesperson for Prime said: “We started Prime last year with the launch of Hydration, a healthier sports drink alternative that comes in a bottle. Prime Energy, sold in a can, dropped in 2023 ...

At the heart of the dispute is the alleged trade dress infringement of Prime Hydration’s PRIME drink by Mark Anthony’s MÁS+ BY MESSI hydration drink, created in collaboration with global ...