As someone who needs a steady supply of news from drink brands to survive, PRIME is a prime example of ... As you might be able to guess by the name (and color scheme), this is a sour-focused ...

This week Asda hiked the price of its Prime Hydration soft ... hallmarks of a standard sports drink: bright packaging coupled with ingredients such as electrolytes, vitamin B12 and “fruit and ...

Prime is billed as a “better for you lifestyle beverage that people could enjoy on any occasion.” It also hoped to eschew the “sports drink” label despite being one, since the brand says ...