Pop-Tarts is toasting up some news. TODAY exclusively announced on Dec. 4 that the Frosted Cinnamon Roll Pop-Tarts flavor will serve as the third mascot at this year's Pop-Tarts Bowl, giving it an ...

Get ready for a frosty twist on your favorite toaster pastry. Pop-Tarts is officially chilling out, heading straight to the ...

This year's Pop-Tarts Bowl winners, the Iowa State Cyclones, chose the Frosted Cinnamon Roll Pop-Tarts flavor as their victory snack. That meant the Frosted Cinnamon Roll Pop-Tarts Bowl mascot ...

This year, there were three choices: Wild Berry, Hot Fudge Sundae and Cinnamon Roll. And Pop-Tarts Bowl MVP Rocco Becht, a Florida native who grew up near Tampa, got to choose which one was eaten ...

Taylor Swift and Travis Kelce are back in the spotlight giving fans love goals after they broke cover with their recent ...

The Pop-Tarts ice cream sandwiches will be available in three flavors – Frosted Brown Sugar Cinnamon, Frosted Strawberry and Frosted Chocolate Fudge. The ice cream pints flavors will be Frosted ...

The pints, meanwhile, will be available in the Frosted Brown Sugar Cinnamon, Frosted Strawberry and Frosted S'mores flavors. Pop-Tarts ice cream sandwiches are coming to the freezer aisle at your ...