ORLANDO — Wild Berry, Hot Fudge Sundae and Cinnamon Roll stood on stage waiting for Pop-Tarts Bowl MVP Rocco Becht to reach a fateful decision. Iowa State’s quarterback didn’t hesitate.

Serving as Television Editor since 2018, Ray began five years earlier as a contributing writer/photographer before being brought onto the core BC team in 2017.

Pop-Tarts is toasting up some news. TODAY exclusively announced on Dec. 4 that the Frosted Cinnamon Roll Pop-Tarts flavor will serve as the third mascot at this year's Pop-Tarts Bowl, giving it an ...

This year's Pop-Tarts Bowl winners, the Iowa State Cyclones, chose the Frosted Cinnamon Roll Pop-Tarts flavor as their victory snack. That meant the Frosted Cinnamon Roll Pop-Tarts Bowl mascot ...

the return of Frosted Cinnamon Roll," Heidi Ray, Pop-Tarts' senior director of marketing, said in a release Wednesday. "We know Pop-Tarts fans love to debate our flavors and were blown away by the ...

That team also won the right to choose which Pop-Tart it would enjoy after the game — a decision among Hot Fudge Sundae, Wild Berry and Cinnamon Roll. Strawberry Pop-Tart, resurrected from its ...

Taylor Swift and Travis Kelce have been keeping a relatively low-profile since the Super Bowl —apart from taking a Chanel It-bag to brunch in Philadelphia last week. However, the superstar couple ...

It’s not in the championship bracket or even among the prestigious bowl games, but the Pop-Tarts Bowl once again delivered on its promise of being the most viral of college football games ...

Pop-Tarts is toasting up some news. TODAY exclusively announced on Dec. 4 that the Frosted Cinnamon Roll Pop-Tarts flavor will serve as the third mascot at this year's Pop-Tarts Bowl, giving it an ...