Public relations is the opposite of advertising ... Getting good publicity usually requires careful planning, persistent effort, and, often, spending money for press release mailings, copywriters ...

The public relations program adheres to the higher education guidelines ... Attend budgeting workshops, make a financial action plan or connect with a money mentor. Travel and work toward your degree ...

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States ...