Two teams on ‘The Apprentice’ try to persuade a department store to stock a range of products they have designed. The first team unsuccessfully pitch a range of hardware products, before the ...

When you persuade someone in your writing, your aim is to get them to agree with your point of view. Watch this video where teacher Mr Smith explores persuasive writing and gives you some examples ...

Think about the situations below and how you would use persuasive language... 1. When it’s bedtime but you want to finish the level in your favourite video game. 2 When your brother or sister ...

Large language models (LLMs), such as GPT-4, are found to be more persuasive than humans 64% of the time in online debates ...

When provided basic demographic information on their opponents, AI chatbots adapted their arguments and became more ...

you understand the power of persuasive writing. Whether you’re drafting an article for a business website, for your own blog, or as an outline of the pep talk you intend to present to your staff ...

When given information about its human opponents, the large language model GPT-4 was able to make particularly convincing ...