While Dr Pepper is marginally ahead of Pepsi, statistically it's a virtual ... Journal that the brand kept up a consistent marketing theme, with a focus on the unique taste. Dr Pepper has a ...

Pepsi has been around for 125 years, and updates its branding every so often. The current visual identity was introduced in 2008. But in the years since it first appeared, it’s gone a bit stale.

PepsiCo had nine patents in digitalization during Q4 2023. PepsiCo Inc has developed methods and systems for dispensing beverages using wireless technology, with a dispenser housing and valve housing ...

Here’s a bit of history to digest. Pepsi-Cola, more commonly known by its shortened name Pepsi, was created in 1898 by small-town pharmacist Caleb Bradham in New Bern, North Carolina in part to ...

Pepsi is planning to debut a brand-new flavor this month, marking its first “permanent” addition to the brand’s beverage portfolio in four years. That last “permanent” flavor, meanwhile ...