It’s been a long time coming. While Coca-Cola still dominates the $97 billion U.S. soda market with a 19.1 percent share, Pepsi has been losing ground for decades, even as it’s tried to adapt ...

A notable shift in the American soda landscape sees Pepsi, a long-standing top contender, fall to fourth place in popularity. This shake-up reflects evolving consumer preferences and the strategic ...

Pepsi’s fall in the rankings is no accident—it’s the result of shifting market dynamics and fierce competition. The 140-year-old Dr Pepper has expanded its market share through savvy ...

Dr Pepper holds second place with 8.3 percent. It’s a remarkable fall. Back in the 1980s, Pepsi nearly toppled Coke during the height of the 'Cola Wars.' As recently as 20 years ago ...

Consumers are going to see the scale of this campaign everywhere they shop, making sure everyone is geeng ready for gameday this fall with football, food, and ice-cold Pepsi.” “This seismic ...

This beverage swap will be implemented in Fall 2025. Kat Cooper ... options for our staff and our students," Cooper said. "Pepsi was a successful candidate." She said Coca-Cola products in ...

"Pepsi has for years co-opted youth culture without ... Walter Thompson, said his agency had considered a campaign last fall that would have taken sides on the election. The agency's top brass ...

Consumers are going to see the scale of this campaign everywhere they shop, making sure everyone is getting ready for gameday this fall with football, food, and ice-cold Pepsi,” said Jenny Danzi ...