As a category, carbonated soft drinks (CSDs) have been hurting for years. Category perception, stagnant sales and shopper disinterest have disproportionally affected Pepsi compared to the competition.

Here’s a bit of history to digest. Pepsi-Cola, more commonly known by its shortened name Pepsi, was created in 1898 by small-town pharmacist Caleb Bradham in New Bern, North Carolina in part to ...

Pepsi has been around for 125 years, and updates its branding every so often. The current visual identity was introduced in 2008. But in the years since it first appeared, it’s gone a bit stale.

Pepsi is updating the soft drink's logo ahead of its 125th anniversary – while paying tribute to the pop in the brand's classic labeling. The new logo, which replaces one used since 2008, has a ...

Pepsi is planning to debut a brand-new flavor this month, marking its first “permanent” addition to the brand’s beverage portfolio in four years. That last “permanent” flavor, meanwhile ...