Make room Starbucks and McDonald’s. China’s Mixue and other brands win fans in Southeast Asia
Chinese food and beverage brands are gaining fans across Southeast Asia, offering alternatives to big name American chains and expanding Beijing's commercial and cultural sway in neighboring economies ...
Food & Wine11d
This Is the Biggest Fast Food Chain in the World — and No, It’s Not McDonald’s
In early March, much of the Western world was introduced to Mixue Ice Cream and Tea (pronounced mee-schway), a fast food chain based in China that's also found across much of Asia and Australia.
Marketing Interactive4d
Weekly roundup: MIXUE’s controversial job ad in Malaysia
This week, we explored whether Chocolate Finance's CEO could rebuild trust after a post-withdrawal blunder, Malaysia's VoxEureka expanding into Singapore and Indonesia, and MIXUE Malaysia's new ...
Marketing Interactive7d
MIXUE Malaysia rolls out diversity campaign post controversial 'racist' job ad
MIXUE Malaysia has rolled out a new campaign promoting diversity. The campaign comes as the ice cream and tea brand faces controversy for an allegedly racist job ad that had went viral on social ...
Newsday3d
Make room Starbucks and McDonald's. China's Mixue and other brands win fans in Southeast Asia
The Chinese beverage giant Mixue Group has become the world’s largest F&B chain by number of outlets, overtaking Starbucks and McDonald’s. The company, whose brand name Mixue Bingcheng means ...
Seattle Times4d
Make room Starbucks and McDonald’s. China’s Mixue and other brands win fans in Southeast Asia
The Chinese beverage giant Mixue Group has become the world’s largest F&B chain by number of outlets, overtaking Starbucks and McDonald’s. The company, whose brand name Mixue Bingcheng means ...