Video marketing tools allow you to create, edit, and share videos on social media. Here is how these tools are helpful for PR. Videos are great tools to turn your stories into visuals. Videos have ...

As more consumers turn to AI-generated search results, PR teams need to adjust their strategy to ensure AI presents their ...

PR, marketing, and advertising are often lumped together, but each plays a distinct role in growth. Here’s how ambitious ...

Marketers have the tools to measure increases in traffic to a website ... team an understanding of what success looks like for the company. \ After all, marketing and PR success leads to business ...

With AI-powered tools like ChatGPT and Adobe AI proliferating the market, I’ve observed that some company leaders are weighing whether they should downsize their PR and marketing departments and ...

But don't worry. Drawing lines in the marketing sand is not as tedious as it sounds. Here's how Marketing, PR, and Content can work together across four main areas—the PESO model (paid, earned, shared ...

Captiv8, the leading influencer marketing platform for enterprise brands, today announced a strategic partnership with ...

It's important to recognise the breadth of services involved in effective public relations and digital marketing for SMEs.

Influencer relations is public relations With the right tools and strategies, it can be easy to align influencer marketing with your broader communications strategy. As well as giving you a new way to ...

Our team of licensed agents and brokerage marketers reviewed dozens of products for this comprehensive guide to the best real estate marketing tools, focusing on their potential to impact your ...