PR, marketing, and advertising are often lumped together, but each plays a distinct role in growth. Here’s how ambitious ...

With AI-powered tools like ChatGPT and Adobe AI proliferating the market, I’ve observed that some company leaders are weighing whether they should downsize their PR and marketing departments and ...

Marketers have the tools to measure increases in traffic to a website ... team an understanding of what success looks like for the company. \ After all, marketing and PR success leads to business ...

Video marketing tools allow you to create, edit, and share videos on social media. Here is how these tools are helpful for PR. Videos are great tools to turn your stories into visuals. Videos have ...

Instead of streamlining operations, many businesses make costly mistakes by automating broken processes, adding complexity and creating inefficiencies. The key to success? Fix the process first ...

Influencer relations is public relations With the right tools and strategies, it can be easy to align influencer marketing with your broader communications strategy. As well as giving you a new way to ...

Experiential marketing is a powerful brand promotion tool that has reshaped the marketing and PR industry. Students master a range of experiential marketing techniques, including partnership ...

It's important to recognise the breadth of services involved in effective public relations and digital marketing for SMEs.