LEX Fenwick, the purple-suit-clad CEO who stepped in to run things at Bloomberg L.P. when Mayor Mike left the company for City Hall, is now trying to get the far-flung media empire to favor orange.

"The stock on which your business card is printed is one of the first things people notice ... as long as they are complementary to the existing palette. "Color can make your card design stand ...

Five years ago, the price for printing 1,000 full-color business cards was more than $500 and took one to two weeks, said Evan Bloom, owner of Sir Speedy Printing and Marketing Services ...

If you need critical color matching on your desktop-printed business cards to produce output that looks the same as ink colors from press-printed items such as letterheads or envelopes ...