The OTT platform wrote, “Hunter Vantaar ... While Rajinikanth plays the lead role, the film also marks the Tamil debut of ...

CTS’ Cloud TV is designed to provide companies "a complete multi-platform TV experience, both broadcast and OTT, delivered from the cloud via a managed 24x7 service." ...

Sony LIV is now offering pause ads on its platform. A pause ad is an advertisement that appears when a user has paused or temporarily halted the content. These ads, which appear as banners beside ...

After much anticipation, Netflix has finally announced the release date of the documentary Nayanthara: Beyond The Fairy Tale.

In Q3, the YoY growth of advertising activities across the Roku (ROKU) platform – excluding M&E (media & entertainment) – outperformed both the overall ad market and the OTT ad market in the U.S.9 The ...

In a survey by Advertiser Perceptions and Premion, nearly 40% cited a lack of transparency among streaming platforms. Managing frequency issues across all platforms was another challenge.

After much waiting, the highly anticipated movie Bagheera starring Sriimurali finally hit theaters on Diwali (October 31). Written by Salaar fame Prashanth Neel and directed by Dr Suri, the Kannada ...

The most popular Indian OTT originals such as Panchayat and The Family Man clocked in viewership of 30-40 million, or just about one-third of the country’s overall paid streaming universe, which ...

One of the main reasons is that OTT platforms produce a wide range of content catering to niche audiences. Actors who may not fit into mainstream cinema's formulaic roles often find success by ...

The launch of dedicated sports pages on OTT platforms and the implementation of real-time KPI processing are at the forefront of transformation. These advancements are revolutionizing user ...

Directed by Suresh Triveni, Subedaar is bankrolled by Anil Kapoor, Suresh Triveni and Vikram Malhotra under the banners of ...

Vettaiyan OTT release: Rajnikanth’s latest movie Vettaiyan is set to release on OTT platforms, marking an end to the long-awaited moment. Tamil action-thriller official OTT partner - Amazon ...