brands looking to expand into Singapore and the region have been reaching out to us to be their Go-to-Market retailer. Ben Lin, co-founder of Novela Both founders shared that they plan to open ...

The unassuming founders behind local beauty retail chain Novela, which has seven stores here, have a dream: to become Singapore's answer to multi-brand beauty giant Sephora. Join ST's Telegram ...

a city-state like Singapore with a similar population, has several home-grown beauty store brands like Sasa, while there were none here. They chose the name Novela, which means "novel" in Spanish ...