Nike hoped Michael Jordan's Air Jordan sneakers would make them millions. Forty years later, it's bringing in billions.

A recent segment on "CBS Sunday Morning" saw correspondent Luke Burbank doing a segment on the Air Jordan shoe turning 40.

Hill’s background as a former steward of Nike’s valuable Jordan brand ... The value of some Jordan shoes in 2023 had been slipping on the resale market as other sneaker brands, including ...

This 1980s Air Jordan classic also returned in 2024 but with new material. Instead of the classic nubuck, the upper of this shoe used leather. Although this may look like a regular Nike Dunk high ...