It has been a busy week for PUMA's basketball division. First, the brand signed NBA All-Star Tyrese Haliburton to a "massive" sneaker deal. Now, PUMA is rolling out a new hoop shoe for players.

Alongside Bembury, Puma’s global head of basketball, Max Staiger, announced the new deal. Both wanted to ... are going to have to start styling his shoes with jeans soon.' A lot of brands ...

Plus, his fourth signature basketball shoe with PUMA has been a smash hit with younger fans and hoopers. Hornets fans and hoopers alike have bene inundated with drop after drop of new colorways ...

In Joan Didion’s “ The Year Of Magical Thinking ,” Didion declares her devotion to Puma sneakers. Scared of falling at 71, ...

Regardless, the 23-year-old's All-Star level of play on the court and enduring popularity off the court make his signature shoe line incredibly desirable amongst sneaker enthusiasts. Puma's ...

Puma’s new Ignite ... Not all shoes have shank plates, but they’re becoming more popular in golf after becoming popular in running and basketball shoes. They create more structure to prevent ...

The new models certainly needed to resonate with serious athletes. But longer term, Puma wanted to tap into the ballooning market of people snapping up comfy running shoes for day-to-day wear ...