Looking inside today’s digital advertising ecosystem, you could say that the banner ad has helped spawn a new offshoot in today’s display business. Known colloquially as “native advertising,” ...

We don’t use any advertising tools on the actual content page itself. But we’re utilizing the ad server for our promotional embedded native placements that drives traffic to the actual content. For ...

For example, a native ad might show up within an article you’re reading on your favorite online news source, or as a post on your Facebook feed.

Native advertising-paid ads that blend into the media formats in which they appear-will account for 62.7% of US display advertising in 2019, up from 54.2% in 2017. There’s no doubt that it has moved ...

Example 2, for instance, seems to state that if a native ad for a brand isn’t explicitly promoting a product, it doesn’t have to be labeled at all as an advertising. That’s insane.

That’s the topic of a three-year study from Nativo (released today) that takes in data from over 600 brands. Nativo certainly has an interest in the findings, but the length of study, the sample ...

For example, last year, eMarketer estimated that Facebook accounted for 30% of all digital-advertising revenue, and a massive 38% of fast-growing mobile advertising revenue.

Native advertising is expected to top $4.3 billion by 2027, thanks to a compound annual growth rate of 12.81%. Despite its increasing popularity, many companies don't fully understand native ...