But Mr. Delicious rarely played by the rules. Mr. Delicious was the cartoon spokesman for Rax, a chain of roast beef eateries that grew popular in the 1980s. But by 1992, sales were dwindling—so ...

More than 30 years ago, Rax introduced Mr. Delicious, who was supposed to go down as one of the classic fast-food advertising ...

You can thank Mr. Delicious for that. Allrecipes/Jiaqi Wang On October 8 ... ads from the ‘80s and ‘90s for a fast food chain that has all but disappeared: Rax Roast Beef. Green explained the ...