The chain, which has more than 45,000 stores worldwide, has attracted customers with cheap ice cream and bubble tea.
MIXUE Malaysia has rolled out a new campaign promoting diversity. The campaign comes as the ice cream and tea brand faces controversy for an allegedly racist job ad that had went viral on social ...
Mixue Ice Cream and Tea is now the world’s largest fast food chain, closing last year with 45,000 stores across China and 11 other countries, more than doubling its locations in just three years. A ...
The campaign comes as the ice cream and tea brand faces controversy for an allegedly racist job ad that had went viral on social media. "MIXUE makes us one" sees the brand featuring three ...
In early March, much of the Western world was introduced to Mixue Ice Cream and Tea (pronounced mee-schway), a fast food chain based in China that's also found across much of Asia and Australia.
Mixue Group, operator of China’s largest bubble-tea chain, plans to raise HK$3.45 billion ($444 million) in a Hong Kong initial public offering to help it fend off competition in the fast ...
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Mixue Group, Chinese mainland's largest fresh drinks producer by retail market share, made a strong debut on the Hong Kong stock exchange, opening 29 percent above its initial public offering ...