VnExpress International on MSN2d
Chinese food and beverage chains win fans in Southeast Asia
Chinese food and beverage brands are gaining ground across Southeast Asia, offering alternatives to big name American chains ...
It’s not McDonald’s or Starbucks: This is the world’s largest food chain by number of stores that you might have never heard about
With over 45,000 outlets worldwide, Mixue Bingcheng, offers budget-friendly drinks with bubble-tea the speciality.
Newsday4d
Make room Starbucks and McDonald's. China's Mixue and other brands win fans in Southeast Asia
while there are relatively more Chinese brands in Singapore and Malaysia, which have sizeable Chinese-speaking populations. A customer orders an ice cream at Chinese Franchise Mixue ice cream ...
The huge budget ice cream franchise with 46,000 stores in 11 countries
Today, it has 45,000 stores, making it the largest chain of its kind in the world. The Chinese franchaise called Mixue ...
Marketing-Interactive4d
Weekly roundup: MIXUE’s controversial job ad in Malaysia
MARKETING-INTERACTIVE readers and welcome back to the weekly roundup. This week, we explored whether Chocolate Finance's CEO could rebuild trust after a post-withdrawal blunder, Malaysia's VoxEureka ...
CNA12d
Daily Cuts - China bubble tea chain Mixue surges over 40% on debut
China’s largest bubble tea chain Mixue was off to a robust start on its trading debut, jumping as much as 47% at one point.
ABC News4d
Make room Starbucks and McDonald's. China's Mixue and other brands win fans in Southeast Asia
India and Vietnam account for roughly two-thirds, while there are relatively more Chinese brands in Singapore and Malaysia, which have sizable Chinese-speaking populations. Nearly all of Mixue's ...