In early March, much of the Western world was introduced to Mixue Ice Cream and Tea (pronounced mee-schway), a fast food chain based in China that's also found across much of Asia and Australia.
This week, we explored whether Chocolate Finance's CEO could rebuild trust after a post-withdrawal blunder, Malaysia's VoxEureka expanding into Singapore and Indonesia, and MIXUE Malaysia's new ...
Mixue Group, operator of China’s largest bubble-tea chain, plans to raise HK$3.45 billion ($444 million) in a Hong Kong initial public offering to help it fend off competition in the fast ...
MIXUE Malaysia has rolled out a new campaign promoting diversity. The campaign comes as the ice cream and tea brand faces controversy for an allegedly racist job ad that had went viral on social ...
Shares of Mixue were highly sought after, with the Hong Kong offering over 5,200 times oversubscribed. The international offering was more than 35 times oversubscribed. Due to overwhelming demand ...