This year, AB InBev has purchased three minutes of national Super Bowl time, which is 30 seconds more than in 2024. The ...

Move over, Bud Light—there’s a new champ at the tap. Michelob Ultra has officially taken the ... but the brand’s golden days as the unchallenged leader may be in the rearview mirror.

Michelob Ultra has been on a path to surpass Bud Light as the No. 1 brand on draft (by total taps) for a number of years," Jennifer Hauke, founder of Draftline Technologies, told FOX Business.

The exclusive Michelob Ultra Club offers an all-inclusive experience in an elevated social environment. Membership includes access to four or six luxury seats at all events in the Toyota Center ...

Michelob Ultra looks at the downside of being automated in "Robots." Verizon honors first responders and their impact on football players and coaches with new campaign in "NFL launch." ...

“2022-23 Ultra Courtside Sweepstakes Presented by Michelob Ultra” Sweepstakes Winners, c/o Golden State Warriors, LLC, 1 Warrior Way, San Francisco, CA 94158. Requests must be received no ...

Michael LoRé is a soccer and golf journalist based in New York City. Michelob Ultra, an official sponsor of the PGA Tour since 2002, is also doing its part to help grow the sport, which saw 24.8 ...

Yet, Michelob ULTRA says that its new deal with the WSL fits cleanly within its sports sponsorship strategy -- a focus on engaging drinkers who embrace and prioritize an active, balanced lifestyle ...

Michelob Ultra has dethroned Bud Light as America's top draft beer, capturing 18.7% of the market share. This shift is attributed to Ultra's celebrity endorsements and its appeal to health ...