Given that designation, it should have an instant audience, even beyond the 0.0 ABV. The new Michelob Ultra Zero is set to ...

This year, AB InBev has purchased three minutes of national Super Bowl time, which is 30 seconds more than in 2024. The ...

Light IPA is the first new Dogfish Head beer to join 60 Minute IPA, 90 Minute IPA and 120 Minute IPA since 2011.

The exclusive Michelob Ultra Club offers an all-inclusive experience in an elevated social environment. Membership includes access to four or six luxury seats at all events in the Toyota Center ...

In 2025, low-calorie beers offer a perfect balance for fitness enthusiasts who enjoy drinks without the guilt. Top choices ...

Michael LoRé is a soccer and golf journalist based in New York City. Michelob Ultra, an official sponsor of the PGA Tour since 2002, is also doing its part to help grow the sport, which saw 24.8 ...

Michelob Ultra, which is among the slate of brands under the Anheuser-Busch InBev umbrella, has the largest share of U.S. draft lines, according to data from Draftlines Technologies. According to ...

The world's top athletes' greatness is fueled by happiness in this Michelob Ultra Super Bowl LV commercial. The Disney Bundle has something for everyone with HULU, ESPN+, and Disney+ all in one in ...

Why is this work relevant for Creative Strategy? In partnership with the agency, Michelob ULTRA reinvented itself in game-changing fashion — from a struggling brand in a shrinking category, to the #1 ...