Michelob ULTRA’s fun new spot, “The ULTRA Hustle”, stars Academy Award nominee Willem Dafoe and Emmy Award winner Catherine O ...

Even the Super Bowl, the holy grail of beer commercials, seemed like a Michelob Ultra highlight reel. Compare that to Bud Light ... may be in the rearview mirror. Sales have ticked upward since ...

Michelob Ultra has dethroned Bud Light as America's top draft beer, capturing 18.7% of the market share. This shift is attributed to Ultra's celebrity endorsements and its appeal to health ...