One discontinued Michelob ULTRA beer featured a combination of flavors that sounded pretty good. So, why are we lucky to never have it ever again?

2025 /PRNewswire/ -- Michelob ULTRA, the global beer sponsor of the NBA and the No. #1 fastest-growing beer brand*, is taking its commitment to offering fans superior access to their favorite ...

Global brewing giant AB InBev, which owns brands like Budweiser, Modelo, Corona and Michelob, this year became the first beer brand to sign with the International Olympic Committee’s TOP ...

Another Anheuser-Busch InBev beer, Michelob Ultra, has surpassed Bud Light in its share of US draft lines, marking an end to several decades of dominance. That’s according to data from ...

There is a new champion of tap beer, and it is still within the Anheuser-Busch InBev family. Michelob Ultra, which is among the slate of brands under the Anheuser-Busch InBev umbrella, has the ...

Steinman, of Beer Marketer’s Insights, said Michelob Ultra — one of the few low-calorie, low-carb beers at that price point — could patch holes left by Bud Light. “If Michelob Ultra is ...

The program builds on the brand's legacy of curating once-in-a-lifetime insider experiences for fans through Michelob ULTRA's Superior Access – in collaboration with the Atlanta Hawks ST. LOUIS ...

Michelob ULTRA to Sign One Lucky Fan to a “10-Day Dream” Contract The winner of the "10-Day Dream" will spend 10 days with the Atlanta Hawks with access to pro-level experiences, travel to an away ...