Meta's platforms are under scrutiny for allowing scam ads, with reports of fraud linked to Zelle transactions. Critics ...

Or are you willing to invest in nurturing new demand further up? The best part about moving from a Meta-first setup to Google Ads is that you don’t need to start from scratch. Simply take your ...

However, any experienced Meta Ads advertiser will tell you it generates garbage web visitors. Instead, you need to use the Conversions goal and manually set up a qualified visit custom conversion.

Why Amazon's approach to AI-powered ads will likely differ from Meta's "just connect your bank account" vision.

With Meta recently opening up Threads ads to all advertisers, it’s now also expanding its Marketing API to support the same, which will enable third-party platforms to facilitate the creation of ...

Months after first testing ads in select markets, including the U.S., Meta on Wednesday announced that its Instagram Threads app would now expand ads to all advertisers worldwide. The expansion ...

Threads, which Meta launched in mid-2023 as a clone of Elon Musk’s Twitter, first began showing ads from a small number of brands this January as part of a pilot program limited to the US and Japan.

the FTC failed to show evidence that "the overall quality of Meta’s apps has declined" or that the company shows too many ads to users. Meta says that's "fatal" to the FTC's case that the ...

Meta stock jumped after the company reported big revenue and earnings beats. The investor call focused on AI as CEO ...

More people worldwide will be seeing ads on Threads in the future. Back in January, Meta launched a small test of ads visible to a subset of users in the US and Japan, which included a handful of ...