Meta is giving advertisers new AI-driven tools for creators, Reels, and omnichannel ads to help turn holiday shoppers into ...

Meta notes that the ads themselves will only be delivered in select markets at launch and will roll out to more markets over time. To date, Threads has been testing ads in the U.S. and Japan.

Meta is now planning to bring ads to its newest app “early next year” with the first ads arriving in January of 2025, according to a new report in The Information.

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social media giant, primarily known as the parent company of Facebook, said ...

WhatsApp said Monday that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging ...

Hopefully, Meta will recognize the value of integrating these metrics directly into Ads Manager. In the meantime, savvy PPCs can leverage these advanced KPIs to stay ahead of the competition.