Partners will have an option to use either ... This was in response to the changes sought by the EU regarding Meta’s targeted ads system. Earlier in the day, the European Commission also imposed ...

“Advertisers using Generative Ads Recommendation (GEM) on Facebook Reels have seen up to a 5% increase in ad conversions. And ...

We have launched the Ads Partner Excellence Program —a first-of-its-kind initiative aimed at building a robust partner ...

The team at Meta has been testing out AI-generated ads for a few years now. But will their strategy lead to a massive shift ...

Search Engine Land » PPC » Rethinking Meta Ads AI: Best practices for better results Chat with SearchBot Please note that your conversations will be recorded. Meta CEO Mark Zuckerberg made a ...

With Meta recently opening up Threads ads to all advertisers, it’s now also expanding its Marketing API to support the same, which will enable third-party platforms to facilitate the creation of ...

the FTC failed to show evidence that "the overall quality of Meta’s apps has declined" or that the company shows too many ads to users. Meta says that's "fatal" to the FTC's case that the ...

Months after first testing ads in select markets, including the U.S., Meta on Wednesday announced that its Instagram Threads app would now expand ads to all advertisers worldwide. The expansion ...

Threads, which Meta launched in mid-2023 as a clone of Elon Musk’s Twitter, first began showing ads from a small number of brands this January as part of a pilot program limited to the US and Japan.

If you scroll through Threads and think the only thing that could make the experience more enjoyable is video ads, I have some excellent news for you. Meta announced at IAB NewFronts, an industry ...