Legend explains the brand name this way: The “Mara” comes from Maramotti and the “Max” from a fun-loving local roué in the town of Reggio Emilia—still the firm’s headquarters—who ...

The brand has remained true to its aesthetic from the beginning, and today, a Max Mara piece is instantly recognisable, but the women wearing them have almost certainly evolved, with the younger ...

Legend explains the brand name this way: The “Mara” comes from Maramotti and the “Max” from a fun-loving local roué in the town of Reggio Emilia—still the firm’s headquarters—who ...