Marketing Mix Modeling (MMM), a decades-old technique ... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of ...

As we step into 2025, digital marketing is poised for transformative shifts. From the continued evolution of retail media and AI-powered search to the resurgence of marketing mix modelling (MMM ...

Analytic Partners has enjoyed a long history of consistent, organic growth over its 25 years, becoming a recognized leader in the Marketing Mix Modeling and Commercial Analytics space. Despite ...

Revolutionizing Marketing Mix Modeling The Liquid Mix AI-powered self ... and competition. Historical studies show that in the first year of adoption of Liquid Mix, brands can generate up to ...

Publicis Media India launched Markriti, a machine-learning-based Marketing Mix Modeling (MMM) tool for brand managers and CMOs. From what is understood, it is powered by Meta Open Source and ...