Marketers at QSR and fast casual brands are taking big swings with creative campaigns, evolving loyalty strategies and ...

From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a ...

The campaign will run throughout the year. A refreshed brand and marketing campaign could help Olaplex rise above a difficult period for business. After several consecutive quarters of sales declines, ...

Experian launched a new full-scale brand campaign that illustrates the evolution of the company as more than a credit bureau.

The British brand is betting on a new approach to help stem its falling sales. Experts say it’s a gamble — but the early ...

Women’s apparel brand J.Jill highlights authentic style and growth in a TV campaign launched with Marketing Architects.

X's global head of marketing Angela Zepeda, who joined the platform in September, told ADWEEK editor in chief Ryan Joe at Social Media Week that X will air a brand campaign later this year. The ...

Influencer marketing for the small business – Influencers enthusing about your brand can be a great way for SMEs to tap into the power of social media. We explain what influencer marketing is and how ...

A strong cybersecurity profile protects your marketing assets by reducing the risk of a successful attack and by implementing a comprehensive backup strategy that includes both onsite and offsite ...

Tech companies are increasingly looking beyond traditional marketing tactics. Instead, many are embracing partner marketing as a powerful strategy to drive growth, enhance customer value, and remain ...

Guide leverages Stream Hatchet’s influencer analytic and management capabilities to help creators understand campaigns and tactics to reach live streaming audiences The report highlights opportunities ...

Governor Greg Gianforte and the Montana Department of Commerce unveiled the state’s new branding campaign during the kickoff ...