The plan should focus on the creation, timing, scheduling, and placement of specific campaigns and include the metrics that will measure the outcomes of your marketing efforts. For example ...

As a CSR marketing expert, I recommend the following steps for creating an effective CSR marketing campaign ... customize your plan and strategy around that element. If diversity, equity, and ...

Here are five real-world examples of impact-based marketing campaigns to show you what it looks like in action. Dove didn’t do anything flashy. They just showed real women being real ...