Here are five real-world examples of impact-based marketing campaigns to show you what it looks like in action. Dove didn’t do anything flashy. They just showed real women being real ...

At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

It’s the riddle of modern entertainment marketing: how to be at once comprehensive and bespoke, balancing two seemingly irreconcilable impulses within the same campaign. A perfect case study of ...