MTR Foods announced on Tuesday that the brand, which was acquired by the Norwegian conglomerate Orkla in 2007, plans to double its turnover to Rs. 500 crore by 2012. Paul Jordahl, Chairman and CEO ...

Towards the end of the ’90s and the early 2000s, MTR’s ready-to-eat mixes were launched. The brand established this category in association with the Defence Research and Development ...

In this episode of CMO Dialogues, MTR’s Prerna Tiku breaks down the marketing blueprint of a hundred-year-old brand. Prerna Tiku, the Chief Marketing Officer at MTR Foods, an Indian food brand ...

MTR Foods Pvt. Ltd has rolled out a digital film showcasing its MTR Minute Range of products. Conceptualised by Ogilvy, the film focuses on the hyper-convenience, time-saving and delicious ...