but it delivers on color and hair care just as well. L'Oreal Superior Preference ($10) is a creme formula that spreads evenly and weathers fading. Its after-color conditioner infused with shine ...

L’Oreal’s Colorsonic hair dyeing device takes the guesswork out of coloring your hair at home, distributing dye to your roots at the touch of a button and at a fraction of the salon price.

The L'Oréal Paris brand encompasses the four major beauty categories -- hair color, haircare, skincare and cosmetics -- and includes such well-known brands as Preference, Excellence, Féria and ...

In a campaign from 1973, she used L'Oréal Paris' Préférence premium hair color product to channel feminist empowerment. "Préférence at the time was the most expensive hair color on the market ...

The phrase first appeared in the US for L'Oréal's Preference Hair Color advertisement, which the brand described as a product of its time. "The women's rights movement was emancipating women from ...