“And yet, Universal Pictures has completely ignored that ... Random House has published Lorax activity books, early readers and a pop-up book this spring. They aren’t just banking on the ...

So declares the environmentally minded title character in Dr. Seuss’ children’s book “The Lorax” — and in Universal Pictures’ big-screen adaptation, opening Friday. It may not seem ...

Now — thanks to Universal Pictures and its need to tie in Dr ... were cruelly denied Dr. Seuss as children, the original book The Lorax is an environmental parable about the Once-Ler, who ...

Both the “Horton” and “Lorax” films work better, certainly, than the live-action Seuss pictures “How the ... of a Dr. Seuss book. The filmmakers, headed by director Chris Renaud and ...

However, it would take just over four decades for the book to arrive on the big screen by way of Illumination Entertainment and Universal Pictures. Dr. Seuss' The Lorax is now streaming on Peacock.

But as a new film version is released in the US, what is the book really all about? As schoolchildren across the world can attest, The Lorax is the story of an ambitious businessman, a Once-ler ...