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Cheetos just designed a terrible custom font on purposeDesigning custom fonts based on a brand’s logo has become something of a flex for companies like WK Kellogg Co and T.J. Maxx, and it makes sense. Take one of a brand’s best-known assets and ...
Create a trustworthy wordmark with the right font. Lowercase serif fonts convey authority, while uppercase sans-serif fonts offer a modern, professional feel.
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