Google’s new logo keeps the same letterform, as well as the bright red-yellow-green-blue color sequence, but now those colors blur into each other. The new “G” is Google’s biggest update to its visual identity since retiring serifs for its current sans-serif font, Product Sans, in 2015.

Google has updated the look of its well-known "G" logo, changing the design of the character for the first time in 10 years. The new

The updated "G" logo has a gradient effect now, which could be an attempt to better sync design with the company's AI products.