Coca-Cola's vitaminwater has taken a different approach with its rebrand. It's ditching the previous slightly pharmaceutical-looking identity in favour of bolder branding that aims to be fun rather ...

The PepsiCo-owned beverage is unveiling Wednesday a new logo and ... defined the brand’s marketing for almost two decades, when a key strategy was to market Dew like an energy drink to an ...

Drinks brand Pepsi has unveiled its first rebrand in 14 years with an updated logo that draws on its 1990s branding and uses black wording to draw attention to Pepsi Zero Sugar. Released to mark ...

Cold drink brands are already leveraging the immense ... Plus, they have launched it simultaneously with their new logo. For me, it has been the most exciting campaign so far this year.

On May 7, Starbucks dropped its summer menu and its latest beverage innovation: what the brand is calling raspberry ... pearls when creating the new drinks, focusing on adding a “refreshing ...