"We're passionate about the quality and variety of our offerings, and especially how we help shoppers save money," Lidl U.S.

What else will the Lidl Freeway Cola Christmas truck offer? According to Lidl bosses, the Freeway Truck will also give away 2 ...

The German grocery chain wants to focus on fresh offerings and expand in three core U.S. markets, its top stateside executive said.

In 2016, Lidl’s revenue stood at €69 billion ($76.36 billion at the time). By 2018, it had risen to €79 billion ($93.22 billion at the time), with the company’s new US operations ...

Lidl has revealed its tongue-in-cheek Christmas truck that will tour the UK this winter. The supermarket giant is to mark the festive season by driving its own version of a Christmas cola truck to ...

The private label-focused discounter’s holiday meal promotion includes a Shady Brook Farms turkey for 39 cents per pound.

The budget supermarket's red truck will be packed with 2,000 presents to spread some magic this year across the UK ...

Arriving in the Middle of Lidl today is a Sol De Janeiro fragrance dupe that costs under £4 and looks just like the real ...