That declaration from Lidl US CEO Joel Rampoldt at Progressive Grocer’s recent Grocery Impact event in Orlando, Fla., is one ...

The ad is a nod to Lidl's Christmas toy bank appeal and features young actress ... "This theme takes inspiration from the ...

What else will the Lidl Freeway Cola Christmas truck offer? According to Lidl bosses, the Freeway Truck will also give away 2 ...

VP of marketing at Lidl US. "This new brand campaign communicates all the best parts of the Lidl US shopping experience: the highest quality at the Lidl-est prices." Prior to its marketing rebrand ...

In 2016, Lidl’s revenue stood at €69 billion ($76.36 billion at the time). By 2018, it had risen to €79 billion ($93.22 billion at the time), with the company’s new US operations ...

Asda’s share of the UK grocery market has slipped further, while German discounter Lidl continues to draw in shoppers ...

The private label-focused discounter’s holiday meal promotion includes a Shady Brook Farms turkey for 39 cents per pound.

They both start to taste the same and when Richard asks us which is our favourite, I think we are being tricked and they are ...

Lidl has revealed its tongue-in-cheek Christmas truck that will tour the UK this winter. The supermarket giant is to mark the festive season by driving its own version of a Christmas cola truck to ...

The truck is based on the Lidl own-brand cola drink, and will visit nine cities across the UK, starting from November 14 - ...

LIDL is onto a wine winner as customers can get their hands on ... This would make tasting the wine easier, and the master ...

The budget supermarket's red truck will be packed with 2,000 presents to spread some magic this year across the UK ...