"We're passionate about the quality and variety of our offerings, and especially how we help shoppers save money," Lidl U.S.

The German grocery chain wants to focus on fresh offerings and expand in three core U.S. markets, its top stateside executive said.

In 2016, Lidl’s revenue stood at €69 billion ($76.36 billion at the time). By 2018, it had risen to €79 billion ($93.22 billion at the time), with the company’s new US operations ...

VP of marketing at Lidl US. "This new brand campaign communicates all the best parts of the Lidl US shopping experience: the highest quality at the Lidl-est prices." Prior to its marketing rebrand ...

The private label-focused discounter’s holiday meal promotion includes a Shady Brook Farms turkey for 39 cents per pound.

Lidl opened its first US store in 2017, but it's failed to make a splash. Store growth has been slower than the German discount chain expected, and more than five years later it has fewer than 200 ...

"Lidl US has announced a voluntary recall of Deluxe branded Macarons Party Edition due to undeclared allergens," the ...

For its USA week, the retail is stocking a range of ... Users tagged their friends saying "we are going tomorrow" and "we need to go." Lidl has stocked an extensive range of products for the ...