L'Oréal’s global brand platform ‘Women of Worth’ wasn’t connecting with Vietnamese women, while South Korean beauty brands aggressively increased their influence. That put L'Oréal at risk amid ...

LOral USA For Women in Science fellows and Smithsonian scientists explain why they chose science and why it is important to have women in the field The Corning Museum of Glass National Treasure ...

Speaking in Dar es Salaam during the launch of the new Garnier product line, Victoria Karanja, Managing Director of L’Oréal’s ...

The Barbie movie actress will star in the brand’s new Revitalift Vitamin C and Elvive Glycolic Gloss campaigns.

Through this campaign, L'Oréal Paris, aims to empower women and remind them of their right to be who they are. According to an international survey conducted by L'Oréal Paris with Ipsos ...

The 17-year-old is L’Oréal Paris’ youngest brand ambassador and the American star wants to show ‘beauty is fearless, ageless ...

In recent years the UK skincare category had become highly competitive and fragmented, and in 2014 it was declining in sales value. This paper will show how, despite having no new product development, ...