Gerai "Mixue" yang dibaca "mi shweh" mudah dikenali di seantero kota-kota besar di Indonesia, termasuk Jakarta, terlebih dengan maskot ...

Chinese bubble tea and ice cream giant Mixue Bingcheng has become the world’s largest food and beverage chain, topping McDonald’s and Starbucks in store count. According to Newsweek ...

Mixue Group’s blockbuster HK$3.5 billion (US$450 million) public listing is a marvel for a difficult food and beverage industry where even the likes of Starbucks and McDonald’s are revamping ...

Turns out China's largest bubble tea and drinks chain, Mixue Ice Cream and Tea, which may be unfamiliar to many, boasts more outlets than either of the better-known chains. The company saw its ...

Mixue Bingcheng is a Chinese bubble tea and ice cream chain with more than 45,000 restaurants worldwide as of September 2024, while the number of McDonald’s restaurants all over the world is ...

Javaid Iqbal is a global fellow at Brandeis University. He is a former management consultant who has worked in a diverse group of industries—ranging from social entrepreneurship to innovative ...